First Stage Ventures

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Custom Research

Client’s expectations, their essential qualities and behaviour
  • For creating highly effective marketing campaigns, the first thing to focus on is creating a client persona or an ideal client profile. A perfect marketing campaign is highly focused, specific and segmented—and it requires an ideal client profile.
  • An ideal client understands your value, is willing to pay your worth, and enjoys working with you. They are the clients who excite you to work with them today and tomorrow. Your ideal client profile is based on data and research which represents of your ideal clients. While gathering data for your ideal client profile, it is best to be as precise as possible and to include details as accurate as possible.
Market segmentation
  • Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who respond similarly to marketing strategies and share traits such as similar interests, needs, or locations.
  • Market segmentation reduces the risk of an unsuccessful or ineffective marketing campaign. Also, marketers can use segmentation to prioritize their target audiences with First Stage Ventures.
Pricing and volume estimation
  • Product pricing and volume estimation is an essential element in determining the success of your product or service, yet ecommerce entrepreneurs and businesses often consider only pricing as an afterthought. Mostly, they settle and use the first price that comes to mind or copy competitors.
  • At First Stage Ventures, thousands of entrepreneurs and decades of learning have paved the way for new businesses to craft a strategy that utilizes the most innovative pricing options available. Knowing which pricing models work best in your industry can simplify how you price a product, and give you confidence knowing that you’re not simply predicting.
Interpretation of client’s product, service or company
  • It takes time and effort to build and form really valuable and viable relationships with the clients. To the client, having a relationship with a salesperson, business development manager or account manager who sells to them and manages their account means very little unless they perceive the real value that we bring to them and the business relationship.
  • At First Stage Ventures, our real mission as professionals is to find out what value means to each of our clients and in turn have them find value in us, our team, our products/services and the company that we represent.
Viewpoints of opinion leaders
  • Opinion leaders are the influencers of their respective niches. They carry the power of influencing the choices of their followers towards or against a specific brand, product or service.
    • They are knowledgeable in their area of interest.
    • They are followed and trusted by their followers.
    • Their views carry reasonable significance.
    • They interpret the media messages and put them into context for the larger population.
    • They have a motivating spirit and often share their knowledge with their followers on social media.
  • Opinion leaders who don’t have an affiliation with the product they’re promoting are mostly trusted more than the people who do. If the opinion leader is within your family or friend circle, you tend to believe him more than anyone else as you feel that they have your best interests in mind and want you to make the perfect choice.
Compelling promotions and sales
  • A promotion strategy is defined by the plan and tactics you implement in your marketing plan, in order to increase the demand for your product or service. Promotion strategies play a vital role in the mix of marketing (product, price, placement & promotion), and they revolve around:
  • Target audience – Who are you selling for?
  • Budget – How much are you willing to invest?
  • Plan of action – What strategy are you planning in order to reach the final target and make a profit?
Product names and packaging
  • Product branding and packaging decisions are very important decisions as in the present age of globalization, numerous brands of various products are available to the consumer to choose and select from.
  • As all brands are not equally liked by a consumer and he/she selects his/her brand after a careful analysis of a number of factors associated not only with the product but also the manufacturer, the brand name, the packaging, the price, the contents and also the various other factors.
New product or service launch
  • The new product launch is the most significant stage of any new product development process. The success of the product depends deliberately on how well marketing managers’ deal with the launch. The NPD process of new product or service development involves eight key stages:
    • Idea generation - Generate ideas for brand new products and services by brainstorming and springing up with innovative new ideas.
    • Idea evaluation - Screening new product or service idea filtering out any ideas not worth taking forward.
    • Concept definition - Researching new product and service ideas considering specifications like technical feasibility, product design and market potential.
    • Strategic analysis - Ensuring your ideas fit into your business' strategic plans and determining the demand, the prices and the margin of profit.
    • Product development and testing - See concept development and testing by creating a prototype product or pilot service.
    • Market testing - Modifying the product or service as per customer, manufacturer and support organisations' feedback. This involves deciding the most effective timing and process for piloting your new product or service.
    • Commercialisation - See pricing your proposed service or product determining the pricing for your product or service and finalising marketing plans.
    • Product launch - An in depth launch plan can help ensure a smooth introduction to market.
  • Opinion leaders who don’t have an affiliation with the product they’re promoting are mostly trusted more than the people who do. If the opinion leader is within your family or friend circle, you tend to believe him more than anyone else as you feel that they have your best interests in mind and want you to make the perfect choice.
India Entry Consulting
  • At First Stage Ventures, We collaborate with visionary leaders to assist you enter India’s culturally diverse market with adaptive strategies. Our customised India-centric products and services, backed by experienced teams of business consultants, have constantly helped clients expand their footprint in the country and bring world-class products and services to India.
  • Our team comprises of experts from various industries and functions with strong business acumen and problem solving skills to supply actionable and timely solutions to clients.
Business Planning
  • Business plans are inherently strategic. You begin here today, with certain resources and skills.
  • And you would want to urge to there, some extent in the future (usually three to five years out), at which period your business will have a distinct set of resources and skills as well as greater profitability and increased assets. Your plan shows how you may get from here to there.

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